Ingxelo ka-2023 kunye noqikelelo lwendlela yeMarike ka-2023 Intshayelelo Iiphazili zephepha zifumene udumo olukhulu kwihlabathi liphela njengemisebenzi yokuzonwabisa, isixhobo sokufundisa, kunye nokunciphisa uxinzelelo. Le ngxelo ijolise ekuhlalutyeni imakethi yamazwe ngamazwe yeephazili zephepha kwisiqingatha sokuqala sika-2023 kunye nokubonelela ngengqiqo malunga nendlela yemarike elindelekileyo kwisiqingatha sesibini sonyaka.
Uhlalutyo lweMarike: Ubungakanani beMarike kunye nokukhula. Imarike yephazili yamaphepha ibone ukukhula okuzinzileyo ngo-2023, kunye nokwanda kwemfuno ebonwe kwimimandla eyahlukeneyo. Olu kukhula lunokubangelwa zizinto ezahlukeneyo, kubandakanya ukwanda kwexesha lokuphumla kwabathengi ngenxa yobhubhane we-COVID-19, ukwanda komdla kwimisebenzi engaxhunyiwe kwi-intanethi, kunye nokuthandwa okukhulayo kwephazili yamaphepha njengendlela yokonwabisa usapho.
Uhlalutyo lweSithili eMantla Melika: IMantla Melika ivele njengemarike enkulu yeephazili zamaphepha kwi-H1 2023, iqhutywa kukwanda kwemfuno ngexesha leeholide. Abathengisi abakwi-intanethi badlale indima ebalulekileyo ekwaneliseni le mfuno, kunye noluhlu olubanzi lwezoyilo kunye namanqanaba obunzima afumaneka ngokulula.
IYurophu ibonakalise ukubakho okukhulu kwimarike, amazwe afana neJamani, i-United Kingdom, kunye neFransi ehamba phambili ngokwemfuno yeephazili zamaphepha. Inkcubeko yokuzonwabisa esele izinzile kula mazwe, kunye nokuphinda kuvele imidlalo yebhodi, inegalelo ekwamkelweni kweephazili zamaphepha.
Ummandla weAsia Pacific ukhule ngamandla kwiH1 ka-2023, uqhutywa ziimarike ezifana neTshayina, iJapan, kunye noMzantsi Korea. Ukufudukela kwabantu ezidolophini ngokukhawuleza, ukwanda kwengeniso engasetyenziswayo, kunye nokuthandwa kweephazili njengemisebenzi yokuqeqesha ingqondo kube nefuthe elihle ekukhuleni kwemarike.
Iindlela eziphambili zeMarike: IiSeti zePuzzle zePremium Abathengi babonakalise umnqweno okhulayo wokufumana iiseti zepuzzle zephepha zepremium nezezinto eziqokelelweyo, ezibonisa uyilo oluntsonkothileyo, izixhobo ezikumgangatho ophezulu, kunye nohlelo olulinganiselweyo. Ezi seti zithande abathandi bepuzzle abafuna amava anzima nanomtsalane ngakumbi.
Uzinzo kunye nobuhlobo nokusingqongileyo Imfuno yeephazili zamaphepha ezinobuhlobo nokusingqongileyo yanda kakhulu kwi-H1 2023, apho abavelisi besebenzisa izixhobo ezizinzileyo ezifana nephepha elisetyenzisiweyo kunye nee-inki ezisekelwe kwimifuno. Abathengi babeyiqonda ngakumbi impembelelo yokusingqongileyo yezinto abazithengayo, nto leyo ekhuthaza abavelisi ukuba basebenzise iindlela eziluhlaza.
Intsebenziswano kunye neLayisensi Abavelisi bephazili yePhepha babone impumelelo ngokusebenzisana neefranchise ezidumileyo kunye namalungiselelo eelayisenisi. Eli cebo litsale abathengi abaninzi, kuquka abalandeli beemuvi, iinkqubo zeTV, kunye neebhrendi ezidumileyo, nto leyo ekhokelele ekwandeni kwentengiso yephazili. Uqikelelo lweNtlobo yeMarike: H2 2023
Ukukhula Okuqhubekayo: Imakethi yephazili yephepha kulindeleke ukuba iqhubeke nokukhula kwayo kwisiqingatha sesibini sowama-2023. Njengoko ubhubhane we-COVID-19 uncipha kancinci kancinci, imfuno yemisebenzi yokuzonwabisa engaxhunyiwe kwi-intanethi, kuquka iiphazili, iya kuhlala inamandla.
Uyilo olutsha kwiMiyilo Abavelisi baza kugxila ekuveliseni uyilo olutsha kunye neengcamango zephazili ezikhethekileyo ukuze zilungele izinto ezahlukeneyo ezithandwa ngabathengi. Ukufakwa kwezinto ezidityanisiweyo (AR) kunye nezinto ezisebenzisanayo kunokunyusa ngakumbi ukuthandwa kweephazili zephepha.
Ukukhula kwi-Intanethi: Ukuthengisa Amaqonga e-intanethi aza kuqhubeka nokudlala indima ebalulekileyo ekusasazweni kweephazili zamaphepha. Ukulula kokuthenga kwi-intanethi, kunye neentlobo ngeentlobo zeenketho kunye nophononongo lwabathengi, kuya kuqhuba ukukhula okuqhubekayo kwintengiso ye-e-commerce.
IiMarike Ezisakhulayo: Imarike yephazili yamaphepha iya kuba nokukhula okukhulu kwiimarike ezisakhulayo ezifana neIndiya, iBrazil, kunye namazwe akuMzantsi-mpuma weAsia. Ukunyuka kwengeniso engasetyenziswayo, ukwanda kokungena kweevenkile kwi-intanethi, kunye nomdla okhulayo kwimisebenzi yokuzonwabisa kuya kuba negalelo kolu kukhula.
Isiphelo: Isiqingatha sokuqala sika-2023 sibone ukukhula okuqinileyo kwimarike yamazwe ngamazwe yeephazili zamaphepha, okuqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi, ukwanda kwexesha lokuphumla, kunye nemfuno yeendlela zokuzonwabisa ezingaxhunyiwe kwi-intanethi. Imarike icwangciselwe ukuqhubeka nokukhula kwi-H2 2023, igxile kwizinto ezintsha, uzinzo, ukuthengisa kwi-intanethi, kunye neemarike ezisakhulayo. Abavelisi kunye nabathengisi kufuneka baziqhelanise nezi ndlela ukuze baxhamle amathuba akhulayo kushishino lweephazili zamaphepha.
Ixesha lokuthumela: Agasti-21-2023
