Kalekale, m'tawuni yaying'ono, panali gulu lodzipereka la okonda ma puzzle otchedwa ShanTou Charmer Toys and Gifts Co.ltd (Itanani ngati Charmer monga pansipa). Gulu la anthu odziperekali linali ndi masomphenya obweretsa chisangalalo, luso, ndi zosangalatsa kwa ana padziko lonse lapansi kudzera mu ma puzzle awo apamwamba.
Chifukwa cha kudzipereka kwawo kosalekeza kuchita bwino, Charmer nthawi zonse ankafunafuna mipata yogawana zinthu zawo ndi omvera ambiri. Ankakhulupirira kuti ma puzzle awo anali ndi mphamvu osati kungosangalatsa komanso kuphunzitsa, kulimbikitsa kuganiza mozama, komanso kukulitsa luso lothetsera mavuto. Tsiku lina losangalatsa, Charmer adapeza mwayi womwe unawadzaza ndi chisangalalo ndi chidwi - kupereka ma puzzle a zoseweretsa ku kampani yotchuka yogulitsa zakudya mwachangu, McDonald's.
McDonald's ankadziwika ndi Happy Meals yawo, yomwe inali ndi zoseweretsa zomwe zinkasangalatsa ana akagula chilichonse. Pofunitsitsa kugwiritsa ntchito mwayi wagolide uwu, Charmer anasintha malingaliro awo atsopano kukhala enieni ndipo anapanga mitundu yosiyanasiyana ya zoseweretsa zokopa komanso zosangalatsa. Iwo ankakhulupirira ndi mtima wonse kuti zoseweretsa zimenezi sizingokopa chidwi cha ana komanso zimalimbikitsa chikondi chothetsa mavuto ndi kuganiza mwanzeru kuyambira ali aang'ono.
Atapanga ma puzzle a zidole zawo zatsopano m'manja, Charmer adakonza chiwonetsero chokongola chomwe chidawonetsa kupadera kwa zinthu zawo, khalidwe lawo, komanso kufunika kwa maphunziro. Sanasiye mwala uliwonse wosasinthika, kuonetsetsa kuti tsatanetsatane uliwonse wawonetsedwa mosamala kuti akope opanga zisankho ku McDonald's. Patatha milungu ingapo, a Puzzle Producers adalandira foni yomwe idasintha miyoyo yawo kwamuyaya. McDonald's sanangokonda chiwonetsero chawo chokha komanso adachita chidwi ndi luso lawo lapadera komanso zomwe zidali zopindulitsa pa ma puzzle a zidole. McDonald's adawona kuthekera kobweretsa chisangalalo ndi phindu la maphunziro kwa ana, zomwe zimagwirizana bwino ndi mfundo zawo.
Monyadira, The Charmer. inakhala kampani yovomerezeka yogulitsa zoseweretsa za McDonald's Happy Meals padziko lonse lapansi. Mgwirizanowu unakula, ndipo ndi kugula kulikonse kwa Happy Meal, ana padziko lonse lapansi anapatsidwa sewero lapamwamba kwambiri lomwe akanatha kusangalala nalo ndikuliyamikira. Charmer inapitiriza kupanga zatsopano ndikulimbikitsa kufunika kwa kusewera ndi kuphunzira pakukula kwa mwana.
Mgwirizano wawo ndi McDonald's unalola kuti zoseweretsa zawo zifike kwa omvera ambiri, kulimbikitsa ana kuganiza mozama, kuthetsa mavuto, ndikukhala ndi chisangalalo chogonjetsa mavuto. Zaka zinapita, ndipo mgwirizano wa Charmer ndi McDonald's unakula kwambiri. Masewero awo anakhala otchuka, ana ndi mabanja akusonkhanitsa, kusinthana, ndikuthetsa pamodzi. Chakudya Chosangalatsa cha McDonald's chinakhala chofanana osati ndi chakudya chokoma chokha komanso nthawi yosangalatsa, yophunzitsa, komanso yosangalatsa yosewera. Kupambana kwa Charmer monga wopereka zoseweretsa za McDonald's kunakhala umboni wa kudzipereka kwawo ndi kudzipereka kwawo.
Kudzera mu mgwirizano wawo, ana padziko lonse lapansi adatha kutsegula mphamvu ya malingaliro awo, kukulitsa luso lamtengo wapatali, ndikusangalala. Ndipo chifukwa chake, nkhani ya Charmer. ndi kupambana kwawo monga wogulitsa ma puzzle a zoseweretsa ku McDonald's zidapitiliza kulimbikitsa anthu ena olota ndi amalonda kuti akhulupirire masomphenya awo ndikutsata ndi chidwi. Kupatula apo, nthawi zina, malingaliro osavuta amatha kubweretsa chisangalalo chachikulu.
Nthawi yotumizira: Sep-05-2023
